Recycling
The Ask:
Show the world how America can get better at recycling. Make it bigger than recyclable bags. Make it massive. Monumental
The Campaign:
The logo that makes the difference.
The Idea:
Sometimes, the greater good requires us to change a daily behavior. Recently, society has given more visibility to the recycling logo, but the truth is that there are people that still choose not to partake in this social cause. This campaigns is a call-out to society that says “Come on, you know the logo and what’s recyclable, you just have to do it.”
Partnerships
Through partnerships with influential retailers, we will place inflatable trash and recyclable bins outside of the stores and change the store’s logo for a period of time to show consumers how easy it is to tell the difference between logos that you care about.
In-stores
We will also partner with brands to distribute batches of their products with the fake logos and the new design for a period of lime as limited edition.
OOH
Influencer Collab.
We will contact DIY social media influencers interested in fashion and sustainability and will present them with a collaboration for the electronic-music festival in Las Vegas, EDC. These content creators will use their skills to create an “anything but logos” outfit. This trend will encourage creators to design their outfits from recycled materials only, and wear them to the festival.
How do you make a festival better than it already is? By making sure that the planet doesn’t suffer because of it. Design your outfit from materials that you can recycle and show off your creativity while helping a greater cause. Wear the most important logo, the recycling one.